Reflective Writing

In our group we have analysed extising media products for example several music videos, album covers and website pages, from this we have come up with a list of traditional codes and convention for each. We found this useful because it helped us plan and storyboard for our final music video. I have researched the different types of audience theory, i just need to finish applying them to my media product.

Audience Theories

Audience Theories. 'All the worlds a stage, and all the men and all the women are merely players' Some people see media audiences as being easily manipulated. Masses of people can be persuaded to buy products through advertising or to follow corrupt leaders through propaganda.'

The Hypodermic Syringe Theory: 'Media injects ideas, attitudes and beliefs into the audience, who as a powerful mass have no choice but to be influenced.' Our music video has a sensitive subject (domestic violence,) because of this we were thinking of putting an age rating on the video because we thought that people might be directly influenced by it, but after carefully going through the lyrics and discussing it in our group we decided that an age rating would not be needed.

Uses & Gratification: We have thought about the uses and grafitications for our media product and have decided that people will be watching our video for entertainment, escapism and social (to feel sympathy for our character.

Andrew Goodmans Theory: We have decided that our music video is going to contain some visual interpretations for example we are going to include some 'subtle' scenes of domestic violence to match the lyrics, this matches with the Andrew Goodmans theory.

Audience Research

For our audience research we need to find out what our target audience like, dislike and what they would expect from a r'n'b artist. We can do this from sending out questionnaires, and caring out interviews and focus groups.