Music Video Analysis

Rihanna- Unfaithfulhttp://www.youtube.com/watch?v=eC7sBoRcOu8

The music video opens with a mid shot of the back of Rihanna, she is walking towards a mirror. The room is dark but is lightly lit with light bulbs surrounding the mirror. It then cuts to an extreme close up of her pulling a black dress strap up over her shoulder, followed by a mid shot tilt down of her caressing her body in a sexual manner. After this there is a close up of her applying lip gloss, this is in a careful, again sexual way. Throughout the video Rihanna is representing herself in a sexual way.


Leona Lewis - Forgive Me
http://www.youtube.com/watch?v=YKqoeL1_xoI

The music video opens with a mid shot of Leona walking down a street, she is wearing a bright pink low cut top with a matching pink headband, her make up is subtle but effective, she looks very pretty and girly. She is holding a mobile phone. It then cuts to group of boys on the opposite side of the street watching her and then cuts back to her smiling as she reads a text on her phone.
Later on in the video she is seen dancing amongst a groups of boys and girls in the street, everyone is wearing vibrant colours which makes the video seem fun and colourful. She is dancing in a fun but at the same time sexual way. She keeps constant eye contact with the camera, this creates a personal bond with the viewer. Again later on in the video she is wearing a black dress with a small black top hat and sat on a giant pink lips sofa, she looks sophisicated and sexy. She then begins dancing with men dressed in black with white masks on.